With Nurture Campaigns, you can stay in touch with candidates through a series of automated email and text messages. Nurturing helps you engage with passive candidates and create a positive experience, so you can have always a pool of qualified prospects at the ready.
Breezy’s nurture campaigns let you organize and delay sets of message templates so they're sent out at just the right times to keep candidates engaged — without lifting a finger.
Nurture Campaigns are available to customers on Business and Pro plans.
A nurture campaign will begin when a candidate enters a stage that's been configured with the Nurture Campaign stage action. The campaign will end as soon as a candidate replies to a campaign message, or when the candidate is moved out of the stage.
How to create a nurture campaign
Admins can set up a nurture campaign in their Recruiting Preferences.
Click the gear icon ⚙️ in the left sidebar.
Hover over Recruiting Preferences and click Nurture Campaigns.
Click + Campaign.
Enter a name for the campaign.
Choose a template from the Message Templates dropdown and click + Add. Repeat for each message you’d like to include.
Click and drag to change the order of messages, if necessary.
Set the number of days to send each message after entering the appropriate stage, or after sending the previous message.
Enter the name the message should be sent from.
Select a folder to save the campaign in, if you like.
Click Save Changes.
How to start a nurture campaign
Nurture campaigns are triggered through the use of stage actions. When a candidate enters a stage with a Nurture Campaign stage action, the first campaign message will be sent after the number of days set in the campaign.
To add a Nurture Campaign stage action:
Open the correct position or pool.
Click the settings menu (three dots) for the stage where you want to set the action.
Click Edit Stage Actions in the dropdown.
Click the dropdown for Available Stage Actions.
Select Nurture Campaign and click + Add.
Choose the correct nurture campaign under Configured Stage Actions.
Click Save Changes.
Nurture campaign message history
When a candidate is part of an active nurture campaign, you'll see a notice in the Email / SMS section on their profile.
Messages sent as part of the campaign will appear as normal emails or text messages in the candidate’s conversation history.